Casey Botticello

My name is Casey Botticello, and I am an internet entrepreneur, digital publishing expert, and blogger. I am the founder of, an online community of writers.

Along my blogging journey, I spent countless hours dissecting Medium and publishing these results to my publication, Medium Blogging Guide. I later used these insights to create the Medium Writing Course:

I also run an award-winning newsletter for writers, Blogging Guide. Sign up for free and get the latest blogging platform news. Premium subscribers get access to our subscriber only articles, eBooks, writer tools, and podcast.

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How much money can writers make with the Creator Program?

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Source: Digital Marketing Lab

For writers looking for new ways to make money in 2021, News Break could very well be the next big thing. The digital publishing platform has picked up steam in recent times and seems set to become a major player in the news aggregation industry going forward. What exactly is News Break all about, and what opportunities does it present for writers? In this article, you will get answers to those questions, and then some.

What is News Break?

News Break describes itself as “the number 1 local news aggregator in the United States…delivering up-to-the-minute local news that matters to locals in neighborhoods throughout the nation.”

5 Steps to Start a Thriving E-Commerce Business

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Source: Casey Botticello (Author)

E-commerce is a fast-growing business sector, and COVID-19 has only accelerated that growth. Selling products online allows you to avoid costly local stores, make money while you sleep, and reach customers far and wide. Physical stores are experiencing reduced footfall and lower revenues, with many closing. Meanwhile, e-commerce sales are booming, with expected global sales touching $7 trillion by 2023.

But where do you begin?

In this guide, we will show you the steps you need to take the germ of an idea and turn it into a thriving e-commerce business. We’re going to look at:

1. What research you need to…

Why Every Content Creator Should Consider Starting a Facebook Group

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Source: Casey Botticello (Author)

Creating a Facebook page for your business is a good move. It allows people to check out your offerings and get a feel of what your brand stands for. You can post cool stuff on your page and watch the likes, shares, and comments stack up. A page also allows you to run ads and promote posts, which may lead to more likes and follows, and probably even some sales.

But if you are aiming to grow your business over the long term, you may want to take things one step further and set up a Facebook group as well. Why? Launching a Facebook group presents greater opportunities for entrepreneurs and small businesses to leverage the platform’s more than 2.5 billion users. How does that work? …

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Source: Casey Botticello (Author)

You have likely heard about drop shipping, but what about drop servicing? The concept of drop shipping means you can have products shipped to customers anywhere in the world, without having to contend with many of the logistical aspects of running a business. With drop shipping, you are able to sidestep all the overheads that come with selling a product, including producing the item, paying for storage space, and shipping out orders to customers.

The same concept can be applied to a wide range of services, allowing entrepreneurs to discover yet another way to earn money online. Drop servicing, as the name suggests, works in a similar manner to drop shipping. It entails helping customers acquire business services without doing those services yourself. You simply find out what service your client needs to get done, charge an amount to get the task completed, then hire someone else to do the actual work. …

That you can create using just a laptop

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Source: Casey Botticello (Author)

An ever-increasing number of online tools and technologies have reduced the barriers to entry for most people looking to launch an enterprise. These same tools have made it possible for people to stay at home and earn an income, without having to spend money on renting office buildings or hiring staff.

In fact, getting a business off the ground these days can be made possible by having just a laptop and stable internet connection. Here are 13 online business ideas you can kick start right now with just those basics.

1. Start a freelance writing business

Have writing skills? There is a constant demand for good writers who can create everything from website copy and blog posts to product descriptions and scripts. What’s more, getting started as a content writer is among the easiest online businesses to get off the ground. All you need is a decent laptop or smart device with Microsoft Word or a suitable writing app. You don’t even need to buy word processing software — Google Docs is among several free apps you can use to create a variety of written documents. You can start your career off using one of the popular freelancing websites that can put you in touch with people looking for writers. You can also set up your own website if you already have a client base and a strong portfolio. …

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For many, 2020 was a year filled with lessons and surprises. As the New Year beckons, one thing is for sure — SEO is still highly important. In fact, according to one study, organic search still accounts for 51% of traffic to B2B and B2C sites.

Clearly, SEO will still drive traffic in 2021. But what are some of the trends in the field to keep an eye out for in the coming year?

1. Creating quality content

Back in the day, SEO was mainly about stuffing as many keywords as possible in a piece of content. Over the years, things have evolved dramatically. There is now more emphasis on quality rather than quantity. …

importance of personal website, benefits of having a personal website, reasons to have a personal website, personal website
Source: Digital Marketing Lab

Setting up a website is considered necessary for a variety of reasons. Every day, more than 547,000 new websites are created. Most of these are business and service-related, whether for rolling out a new startup, publishing a professional blog, setting up an online store, or even to introduce a non-profit organization. But what about creating a personal website?

There are numerous benefits to setting up a personal website. In fact, creating one is considered a necessity for many categories of people, including entrepreneurs, professionals in digital, media, entertainment, and creative fields, and even hobbyists. Yet, many decline to claim their personal space on the web. Often, it is not as a result of lacking the expertise. …

“Share a Coke” campaign case study

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Source: Digital Marketing Lab

Do you remember the “Share a Coke” campaign? You know, the one that made you search high and low for a Coca Cola bottle or can with your first name on it. This campaign was originally launched in Australia in 2011 and was created to inspire shared moments between consumers along with personal relationships with consumers.

Saving time when dealing with emails

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Source: Casey Botticello

Email is still one of the most popular ways for people to communicate, especially for work. Statista indicates that an average of 306 billion emails are sent and received, on average, daily in 2020 so far, with that figure expected to pass 361 billion by the year 2024.


Casey Botticello

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