Everybody has a personal brand, including you.

It’s what people think when they hear your name, what pops up on Google when someone searches for you, and your presence across social media.

It’s critical to craft your personal brand strategically and build one that helps advance your career and your life. When done effectively, a strong personal brand leads to new opportunities and connections that can change your life.

That said, building a personal brand isn’t easy. …

Are you looking to write content that converts leads to customers and helps establish your brand as an authority in its industry? A case study is miles above a blog series and allows businesses to stand apart from their competition. This key content for your brand provides an in-depth that enables you to show potential customers how you can help them reach their goals.

What is a Case Study?

What is the Passion Economy?

For many people, whether by choice or necessity, participating in the gig economy presented real opportunities to make additional or fulltime earnings. But in recent times, a newer and, arguably, better monetization model has emerged. One that is not only suitable for the prevailing work from home conditions brought on by the pandemic, but helping people reach audiences all over the world while building sustainable businesses. We are, of course, talking about the passion economy.

What is the passion economy about?

An increasing number of digital platforms has made it possible for people to convert their knowledge and skills into thriving, money-making businesses. The passion economy…

If you’re a writer or digital marketer looking for new places to publish your work, you may have heard about LongForm.org. Longform is not a new platform; it was founded in 2010, so had its 10th-anniversary last year. But is it worth trying to get your work published on Longform? Today, we’ll guide you through what Longform offers, as well as whether it’s worth trying to get your work published on the platform.

What is Longform?

Longform started publishing “long-form” nonfiction in 2010, meaning any work over 2,000 words. …

Nearly everyone in the business world has heard about digital marketing, but how exactly does it work? Here is the ultimate guide to digital marketing.

The internet offers a lot of potential in reaching more customers. Yet Competition is fierce, as you have 1.8 billion websites online vying for attention.

To ensure that your business gains traction and presence, you have to work on every aspect of your digital marketing. For this, you need to pay attention to certain details such as content and optimization.

Today, we will look at content and optimization, and explore how you can help grow…

Launched in early 2020, Clubhouse differentiates itself from other social media platforms in being audio-only. This new take on social media platforming and networking was developed by software developers Paul Davison and Rohan Seth under Alpha Exploration Co.

The company describes itself as a “new type of social project based on voice. On this platform, “people everywhere talk, tell stories, develop ideas, deepen friendships and meet interesting new people.” It can’t be denied that this has “silicon valley success story” written all over it.

The Clubhouse app has topped 8 million global downloads, despite still being in a prelaunch, invite-only…

Over the past year, I’ve worked hard to transform a series of valuable, yet disconnected posts, guides, comments, discussions, and newsletter issues into a true online community.

While I had figured out my CMS (WordPress), my main content marketing platform (Medium), and my newsletter delivery tool (Substack), I had not successfully incorporated a private forum or chat.

Sure, I run a large group of Medium writers, built on Facebook. But not everyone uses Facebook, and it is very hard to follow the various conversations as a group gets larger.

I tried creating a more private chat group for my premium…

When it comes to content marketing, there are a lot of important things to keep in mind. But if you’re aren’t getting your SEO right then it doesn’t really matter — because no-one will ever see your stuff. It’s a crucial part of the equation and requires a lot of your focus. In this article, we’ll show you how to use the Skyscraper technique (popularised by Brian Dean) to generate high-quality backlinks and drastically improve your content marketing as a result.

What is the Skyscraper Technique?

Google’s algorithm places a lot of value on high-quality backlinks because they show that your work is valuable to…