An integrated digital strategy utilizing both content marketing and SEO — There’s often confusion about the boundaries and overlaps between content marketing and SEO (search engine optimization.) Many marketers and online business owners imagine either that they are separate things or that they conflict. The truth is, they work together seamlessly. …

You may have heard the term “content marketing” before but what is it exactly? Content marketing is a type of marketing that focuses on creating and sharing high-quality content to attract and retain customers. In other words, it’s all about providing valuable information to your target audience. Why Does Content Marketing Matter? In today’s noisy…

What is on-page SEO and why is it important for ranking your content? — According to research, organic search traffic accounts for over 73% of all traffic to any business site. Succeeding in organic search requires optimizing your website for both on-page and off-page SEO. Do you have a functional business website with poor organic traffic? In the past few years, most website owners…

What is a content marketing funnel and how can content creators utilize these marketing tools to turn their content into sales? — Did you know that 87% of marketers depend on their knowledge of the customer journey to develop content for consumers? This is because the customer journey is extremely important for businesses that are looking to make more sales. And, the best way to visualize the customer journey is through the…

Newsletter tips to help your newsletter stand out from the crowd — In 2022, the average open rate of emails was 21.50%. Imagine spending hours crafting the perfect email, excited for your audience to read it, clicking “send,” and then… nothing. No one opens it. Or worse, it went straight to the trash bin. You don’t want this to happen to you…

How to establish your personal brand on social media — Social media is one of the best avenues to organically build your personal brand. Unfortunately, not everyone knows how to best approach this process, and when done incorrectly, results are unlikely to follow. If you want to learn more about using social media to cultivate your personal brand, then keep…

An overview of Facebook Bulletin — Overview of Facebook Bulletin

Content writing skills for beginners — Have you ever wondered if you have the necessary skills to become a great content writer? Chances are, you do. What is Content Marketing? “Share a Coke” campaign case studymedium.com Depending on how and where you choose to work, being a content writer usually comes with many perks. …

Did you know that there are more than 500 million blogs on the internet? Of those blogs, around 60% publish 1–5 guest posts per month. If you want to grow your blog, you should focus on creating high-quality content, grow your social media accounts, and write guests posts. …