Why Do Publication Followers Matter?

Some writers only focus on increasing their personal followers. And I am not suggesting that boosting your profile followers isn’t useful — because it is.

But Medium publication followers are unique from your individual profile followers in a number of ways:

• Medium publication followers can be reached directly via the publication letters function.
• Publication followers have demonstrated interest in a specific niche that you write about. Since most authors cover several niches, it is useful to understand why someone is following you and what type of content of yours keeps them coming back.
• Publications that readers follow are one of the metrics Medium uses to help suggest recommended content.