The last paragraph is spot on…but email is not just about churning out content…if done correctly, it helps you identify your “true followers” and start the process of building relationships outside of impersonal platforms.

Since it takes enormous time and energy to do this, I reluctantly agree that email lists are not essential.

But, if properly executed, they can foster “us conversations” away from whatever platform they discovered in our content on.

Good article! I’m a sucker for contrarian views that actually offer unique arguments (I was expecting this to be a rant about the cost of maintaining an email list, for example).

Join 10,000+ indie creators learning to navigate the passion economy, escape the 9-5 grind, and monetize their online writing ➜ bloggingguide.substack.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store