The article I included on canonical links was meant for anyone, as a quick overview of what canonical links are.
But generally speaking, I agree. It is tough to distill SEO/Google jargon for readers of all levels without creating a complete rambling mess of an article. As a result, I may need to simplify this (and edit this article).
Sometimes people complain about content being too simplistic or not offering enough specific insight, so it is a tough balance to strike.
I appreciate the feedback!
I will try to also incorporate this into my future articles!