In my experience, people take shortcuts vetting these platforms for (1) money up front (2) backend sales and (3) offer of free equity should the company succeed.

Ultimately these schemes rarely work, but once you start hiring a team of marketing professionals, spending a small fortune on ads, and see you’re cutrent content struggling, some writers give in and take the easy money to keep their ptecarious empire afloat or they hope they can stop being a creator of the company succeeds. Sadly this almost never works, and new writers pay the price. I don’t know if this is what happened here but as I mentioned in another comment I literally get 10 of these a week, and I almost never get sufficient info to conduct due diligence, meaning I don’t promote them to blogging guide readers.

https://bloggingguide.com/guides/blogging/