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FAANG Weekly Update
The FAANG Weekly Update consists of a comprehensive overview of the top news related to the 5 FAANG companies (Facebook, Amazon, Apple, Netflix, and Google). To subscribe to this weekly report and gain access to exclusive tech company insights, click here.
Consumer Data and Privacy
- Facebook has told advertisers it doesn’t need to make changes to its web-tracking services to comply with California’s new consumer-privacy law, setting up a potential early clash over how the closely watched law will be enforced once it goes into effect.
- Facebook is one of several companies in the $130 billion U.S. digital-ad industry that maintains that routine data transfers about consumers may not fit the law’s definition of “selling” data.
- Once the California Consumer Privacy Act takes effect Jan. 1, websites with third-party trackers must add to their home page a button that says “Do Not Sell My Personal Information.” If a consumer clicks that button, the site is barred from transactions that send data to hundreds of third parties.
- Those transfers have underpinned the digital-ad market for more than a decade, and are a…
