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Casey Botticello

👋 My name is Casey Botticello.

📍 I am based in Washington, D.C.

💻 I am an internet entrepreneur and digital marketing consultant. I previously worked at several tech startups, a lobbying & strategic communications firm, and have created several businesses of my own.

I am the founder of Blogging Guide, an online community for writers.

💌 I operate an award-winning newsletter (under the same name), which helps writers learn how to make money writing online, navigate the digital publishing landscape, and join the passion economy!

🚀 I am also the creator of the best-selling Medium Writing Course.

📌Other Medium…


How to create a writing portfolio that will attract new clients

what should a writing portfolio have, how to build a writing portfolio, what is a writing portfolio for students, where can I create a writing portfolio, what to include in a writing portfolio, how to create writing samples
what should a writing portfolio have, how to build a writing portfolio, what is a writing portfolio for students, where can I create a writing portfolio, what to include in a writing portfolio, how to create writing samples
Source: Blogging Guide

A solid writing portfolio is critical for anyone wanting to find success in the ever changing world of writing and publishing.

Presenting the best of your writing to potential clients with an attractive, professional portfolio will allow you to achieve your objectives, such as:

  • Landing a job — You’ll send your portfolio to potential employers or clients, showing off your writing chops without being pretentious
  • Selling your work — You’ve written pieces ready to sell to the right publication, making them available to the right client is key
  • Increasing your visibility — You’re creating a space where clients can find…


What are the benefits of MarTech

what is martech, what is marketing technology, What are marketing technologies, What does a marketing technologist do, Why is marketing technology important, MarTech platforms, Martech solutions
what is martech, what is marketing technology, What are marketing technologies, What does a marketing technologist do, Why is marketing technology important, MarTech platforms, Martech solutions
Source: Blogging Guide

Now more than ever, marketing happens with the close coordination of marketing technology. Marketing Technology also known as MarTech — is a term that encompasses any “tech stack” aimed towards managing marketing operations and working towards marketing objectives. These tech stacks can encompass any number of different applications depending on a specific company’s goals, but many of their goals are the same.

AdTech vs MarTech

Although AdTech (advertising technology) and MarTech may seem similar to an unfamiliar audience, in actual fact they are very different. AdTech enables the act of promoting products to consumers (e.g. …


How do I SEO optimize my blog post and why is it important?

what is seo, seo for bloggers, blogging seo, How do bloggers do seo, how do i structure my blog for seo, how long should blog posts be seo, seo blog examples
what is seo, seo for bloggers, blogging seo, How do bloggers do seo, how do i structure my blog for seo, how long should blog posts be seo, seo blog examples
Source: Blogging Guide

The number one spot on any search engine results page (SERP) is highly coveted. This is because 33% of all internet users will click on the first result. The second result gets proportionally fewer viewers and by the time you reach the bottom of the page, the percentage drops to nearly zero.

To get your blog into the top spot on any relevant searches you need to use search engine optimization (SEO).

But what Is SEO? And how can you use SEO in your blog to help it rise up the rankings and generate more traffic?

In this article, we’ll…


How to start affiliate marketing for blogging beginners

affiliate marketing for bloggers, Do bloggers use affiliate programs, Affiliate marketing for beginners, blogging affiliate marketing, What is Affiliate Blogging, How to write affiliate blog,
affiliate marketing for bloggers, Do bloggers use affiliate programs, Affiliate marketing for beginners, blogging affiliate marketing, What is Affiliate Blogging, How to write affiliate blog,
Source: Blogging Guide

Did you know that around 5.8 million new blog posts get posted each day? Blogging provides a platform for people to share experiences, knowledge, and skills with others. It’s also a great marketing method for many small, medium, and large businesses.

Do you want to make money with your blog? Monetizing blogs is the common thread of action today, often through affiliate marketing.

In this post, we’ll discuss affiliate marketing for bloggers by talking about what it is and how it works. We’ll also share with you a few tips and steps on how to use affiliate marketing for your…


Source: Blogging Guide

Whether you’re looking to create a profitable side hustle or want a full-time income working from home, freelance writing can be a fantastic option.

Unfortunately, getting started as a freelance writer isn’t especially easy. Many writers struggle to figure out how to make enough money to replace their full-time 9 to 5 job.

They haven’t learned how to get away from low-paying clients who don’t pay them what they are worth.

Thankfully, that doesn’t have to be you. There are proven strategies for acquiring well-paying freelance writing jobs that can provide you with a stable income. …


Introducing our newest personal finance newsletter, Bank

Source: Bank

Hey everyone,

While I plan to continue adding posts periodically to Escaping The 9–5, much of our future content will be coming from my latest newsletter, Bank.

https://bank.substack.com

Bank will cover many of the same topics as Escaping The 9–5, such as:

  • Passive Income
  • Internet Based Businesses
  • Alternative Assets
  • Investing
  • Risk Management
  • Building Income Streams Outside of Traditional Employment

I intend to keep all the content 100% free.

This is just a fun side project, which will hopefully be a useful dose of occasional personal finance tips, investing insights, and money making ideas. …


Ultimate List of Places to Promote Your Blog Post After Publishing, Places You Should Be Sharing Your Content, how to promote your blog for free, where can i post my blog for free, content sharing platforms, best place to post articles online
Ultimate List of Places to Promote Your Blog Post After Publishing, Places You Should Be Sharing Your Content, how to promote your blog for free, where can i post my blog for free, content sharing platforms, best place to post articles online
Source: Blogging Guide

Are you spending hours writing in-depth blog posts without results? Are view numbers low or even non-existent?

Writing a blog post is no longer enough. Sure, you may get some readers, especially if you optimize content, but you also need to promote your blog to drive traffic to your hard work.

With over 1.8 billion websites, marketing for bloggers is more crucial than ever. You can follow all the blogging tips, but they will not pay off if you fail to promote your blog. You need to stand out amongst the sea of competitors.

You can repurpose content for different…


How to build your personal brand

building a personal brand, building your personal brand, creating your personal brand, how to build a personal brand, how to build a personal brand website, the complete guide to building your personal brand, how to build a personal brand on social media
building a personal brand, building your personal brand, creating your personal brand, how to build a personal brand, how to build a personal brand website, the complete guide to building your personal brand, how to build a personal brand on social media
Source: Casey Botticello of Blogging Guide

Everybody has a personal brand, including you.

It’s what people think when they hear your name, what pops up on Google when someone searches for you, and your presence across social media.

It’s critical to craft your personal brand strategically and build one that helps advance your career and your life. When done effectively, a strong personal brand leads to new opportunities and connections that can change your life.

That said, building a personal brand isn’t easy. …


Tips for creating a more effective case study

how to write an amazing case study, amazing case study, case study, how to make a case study, create case studies, sample case studies
how to write an amazing case study, amazing case study, case study, how to make a case study, create case studies, sample case studies
Source: Casey Botticello

Are you looking to write content that converts leads to customers and helps establish your brand as an authority in its industry? A case study is miles above a blog series and allows businesses to stand apart from their competition. This key content for your brand provides an in-depth that enables you to show potential customers how you can help them reach their goals.

What is a Case Study?

Casey Botticello

Join 10,000+ indie creators learning to navigate the passion economy, escape the 9-5 grind, and monetize their online writing ➜ bloggingguide.substack.com

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