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Casey Botticello

👋 My name is Casey Botticello.

📍 I am based in Washington, D.C.

💻 I am an internet entrepreneur and digital marketing consultant. I previously worked at several tech startups, a lobbying & strategic communications firm, and have created several businesses of my own.

I am the founder of Blogging Guide, an online community for writers.

💌 I operate an award-winning newsletter (under the same name), which helps writers learn how to make money writing online, navigate the digital publishing landscape, and join the passion economy!

🚀 I am also the creator of the best-selling Medium Writing Course.

📌Other Medium…


How to atomize your content

content atomization, what is content atomization, how to atomize content, benefits of content atomization, content marketing strategy, content marketing strategies
content atomization, what is content atomization, how to atomize content, benefits of content atomization, content marketing strategy, content marketing strategies
Source: Blogging Guide

There are currently more than 600 million blogs in the world with nearly seven million bloggers publishing new posts on a daily basis. How can you make your blog stand out?

You are probably an excellent writer and have a wealth of content ideas. Maybe you publish a post once or twice a week, but you’re not getting many readers or impressions even though each of your posts is thoroughly researched and beautifully worded.

You need content atomization to enhance your blogging skills and get more attention to the brilliant content you’re producing.

What is Content Atomization?

Content atomization is serializing content to break…


Email marketing strategy and tips for successful campaigns

Successful email campaign examples, Examples of email marketing strategy, Email campaign tips, Email marketing content ideas, What are the elements of successful communication in email marketing
Successful email campaign examples, Examples of email marketing strategy, Email campaign tips, Email marketing content ideas, What are the elements of successful communication in email marketing
Source: Blogging Guide

Do you love writing, but you’re having difficulty getting people to follow or read your blog? It’s even more challenging trying to monetize it without followers. But it doesn’t mean you should give up.

Email automation is a great solution whether you’re trying to increase your blog followers or sell a product or service. Approximately 246 million Americans use email daily. That’s about 85% of the population.

Many of these users check their email at least five times a day. This includes both their business and personal email accounts. …


An overview of Mirror, the cyptocurrency and blockchain powered digital publishing platform

Source: Blogging Guide

A number of new platforms, geared towards the writing community, have been launched in recent times. Mirror.xyz may just be one of the most interesting. If you are a writer who is looking for new and interesting ways to grow your audience and possibly make money, it might be a good idea to look into the idea of Mirror.xyz. Keep reading for more information about what this new platform has to offer and why it is different from its publishing counterparts.

What is Mirror.xyz?


What is Letterdrop and how can creators utilize the new digital publishing platform?

letterdrop review, what is letterdrop, letterdrop.com, letter drop review, letterdrop blog, letterdrop newsletter, letterdrop membership
letterdrop review, what is letterdrop, letterdrop.com, letter drop review, letterdrop blog, letterdrop newsletter, letterdrop membership
Source: Blogging Guide

According to research, at least 30% of young Americans are looking to be part of the passion economy rather than pursuing traditional jobs. To meet this demand, a number of online publishing tools have come on-stream in recent times.

The ability to earn on these sites is often measured against content quality. But while that is important, how much you are able to make can be affected by the platforms and tools you eventually decide to use.

For example, many popular creator platforms for writers and bloggers take back anywhere from 10% to over 30% of revenues made by users…


What is inbound marketing and why is it important?

Source: Blogging Guide

Any entrepreneur worth their salt will agree with this statement.

Marketing your business to customers can feel impossible at times.

There’s so much advice out there about marketing, yet many fail to reach even one customer. Aren’t things supposed to be easier in the Internet Age?

Everyone has a phone in their pocket, but it still takes a lot to make one sale. If only there were a marketing strategy that could provide better results.

Enter inbound marketing. What is inbound marketing you ask? Read on to find out everything there is to know about this marketing approach.

What Is Inbound Marketing?


How to create a writing portfolio that will attract new clients

what should a writing portfolio have, how to build a writing portfolio, what is a writing portfolio for students, where can I create a writing portfolio, what to include in a writing portfolio, how to create writing samples
what should a writing portfolio have, how to build a writing portfolio, what is a writing portfolio for students, where can I create a writing portfolio, what to include in a writing portfolio, how to create writing samples
Source: Blogging Guide

A solid writing portfolio is critical for anyone wanting to find success in the ever changing world of writing and publishing.

Presenting the best of your writing to potential clients with an attractive, professional portfolio will allow you to achieve your objectives, such as:

  • Landing a job — You’ll send your portfolio to potential employers or clients, showing off your writing chops without being pretentious
  • Selling your work — You’ve written pieces ready to sell to the right publication, making them available to the right client is key
  • Increasing your visibility — You’re creating a space where clients can find…


What are the benefits of MarTech

what is martech, what is marketing technology, What are marketing technologies, What does a marketing technologist do, Why is marketing technology important, MarTech platforms, Martech solutions
what is martech, what is marketing technology, What are marketing technologies, What does a marketing technologist do, Why is marketing technology important, MarTech platforms, Martech solutions
Source: Blogging Guide

Now more than ever, marketing happens with the close coordination of marketing technology. Marketing Technology also known as MarTech — is a term that encompasses any “tech stack” aimed towards managing marketing operations and working towards marketing objectives. These tech stacks can encompass any number of different applications depending on a specific company’s goals, but many of their goals are the same.

AdTech vs MarTech

Although AdTech (advertising technology) and MarTech may seem similar to an unfamiliar audience, in actual fact they are very different. AdTech enables the act of promoting products to consumers (e.g. …


How do I SEO optimize my blog post and why is it important?

what is seo, seo for bloggers, blogging seo, How do bloggers do seo, how do i structure my blog for seo, how long should blog posts be seo, seo blog examples
what is seo, seo for bloggers, blogging seo, How do bloggers do seo, how do i structure my blog for seo, how long should blog posts be seo, seo blog examples
Source: Blogging Guide

The number one spot on any search engine results page (SERP) is highly coveted. This is because 33% of all internet users will click on the first result. The second result gets proportionally fewer viewers and by the time you reach the bottom of the page, the percentage drops to nearly zero.

To get your blog into the top spot on any relevant searches you need to use search engine optimization (SEO).

But what Is SEO? And how can you use SEO in your blog to help it rise up the rankings and generate more traffic?

In this article, we’ll…


How to start affiliate marketing for blogging beginners

affiliate marketing for bloggers, Do bloggers use affiliate programs, Affiliate marketing for beginners, blogging affiliate marketing, What is Affiliate Blogging, How to write affiliate blog,
affiliate marketing for bloggers, Do bloggers use affiliate programs, Affiliate marketing for beginners, blogging affiliate marketing, What is Affiliate Blogging, How to write affiliate blog,
Source: Blogging Guide

Did you know that around 5.8 million new blog posts get posted each day? Blogging provides a platform for people to share experiences, knowledge, and skills with others. It’s also a great marketing method for many small, medium, and large businesses.

Do you want to make money with your blog? Monetizing blogs is the common thread of action today, often through affiliate marketing.

In this post, we’ll discuss affiliate marketing for bloggers by talking about what it is and how it works. We’ll also share with you a few tips and steps on how to use affiliate marketing for your…

Casey Botticello

Join 10,000+ indie creators learning to navigate the passion economy, escape the 9-5 grind, and monetize their online writing ➜ bloggingguide.substack.com

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