👋 My name is Casey Botticello.
📍 I am based in Washington, D.C.
💻 I am an internet entrepreneur and digital marketing consultant. I previously worked at several tech startups, a lobbying & strategic communications firm, and have created several businesses of my own.
I am the founder of Blogging Guide, an online community for writers.
💌 I operate an award-winning newsletter (under the same name), which helps writers learn how to make money writing online, navigate the digital publishing landscape, and join the passion economy!
🚀 I am also the creator of the best-selling Medium Writing Course.
A solid writing portfolio is critical for anyone wanting to find success in the ever changing world of writing and publishing.
Presenting the best of your writing to potential clients with an attractive, professional portfolio will allow you to achieve your objectives, such as:
Now more than ever, marketing happens with the close coordination of marketing technology. Marketing Technology — also known as MarTech — is a term that encompasses any “tech stack” aimed towards managing marketing operations and working towards marketing objectives. These tech stacks can encompass any number of different applications depending on a specific company’s goals, but many of their goals are the same.
Although AdTech (advertising technology) and MarTech may seem similar to an unfamiliar audience, in actual fact they are very different. AdTech enables the act of promoting products to consumers (e.g. …
The number one spot on any search engine results page (SERP) is highly coveted. This is because 33% of all internet users will click on the first result. The second result gets proportionally fewer viewers and by the time you reach the bottom of the page, the percentage drops to nearly zero.
To get your blog into the top spot on any relevant searches you need to use search engine optimization (SEO).
But what Is SEO? And how can you use SEO in your blog to help it rise up the rankings and generate more traffic?
Did you know that around 5.8 million new blog posts get posted each day? Blogging provides a platform for people to share experiences, knowledge, and skills with others. It’s also a great marketing method for many small, medium, and large businesses.
Do you want to make money with your blog? Monetizing blogs is the common thread of action today, often through affiliate marketing.
In this post, we’ll discuss affiliate marketing for bloggers by talking about what it is and how it works. We’ll also share with you a few tips and steps on how to use affiliate marketing for your…
Whether you’re looking to create a profitable side hustle or want a full-time income working from home, freelance writing can be a fantastic option.
Unfortunately, getting started as a freelance writer isn’t especially easy. Many writers struggle to figure out how to make enough money to replace their full-time 9 to 5 job.
They haven’t learned how to get away from low-paying clients who don’t pay them what they are worth.
Thankfully, that doesn’t have to be you. There are proven strategies for acquiring well-paying freelance writing jobs that can provide you with a stable income. …
Bank will cover many of the same topics as Escaping The 9–5, such as:
I intend to keep all the content 100% free.
This is just a fun side project, which will hopefully be a useful dose of occasional personal finance tips, investing insights, and money making ideas. …
Are you spending hours writing in-depth blog posts without results? Are view numbers low or even non-existent?
Writing a blog post is no longer enough. Sure, you may get some readers, especially if you optimize content, but you also need to promote your blog to drive traffic to your hard work.
With over 1.8 billion websites, marketing for bloggers is more crucial than ever. You can follow all the blogging tips, but they will not pay off if you fail to promote your blog. You need to stand out amongst the sea of competitors.
Everybody has a personal brand, including you.
It’s what people think when they hear your name, what pops up on Google when someone searches for you, and your presence across social media.
It’s critical to craft your personal brand strategically and build one that helps advance your career and your life. When done effectively, a strong personal brand leads to new opportunities and connections that can change your life.
That said, building a personal brand isn’t easy. …
Are you looking to write content that converts leads to customers and helps establish your brand as an authority in its industry? A case study is miles above a blog series and allows businesses to stand apart from their competition. This key content for your brand provides an in-depth that enables you to show potential customers how you can help them reach their goals.