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Casey Botticello

👋 My name is Casey Botticello. I am an internet entrepreneur and the founder of BloggingGuide.org, an online community of writers.

📍 I live in Washington, D.C.

💻 I previously worked at several tech startups, a lobbying & strategic communications firm, and have created several businesses of my own.

💌 I run an award-winning newsletter for writers. Sign up for free and get the latest blogging news.

🚀 I am also the creator of the best-selling Medium Writing Course:

📌Medium Publications

📌Other Accounts: Medium Formatting & Substack Writing

📌Facebook Groups: Medium Writing and Substack Writers

📌Medium Writer Resources

📌My Most Viewed Articles

Casey Botticello


How to build your personal brand

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building a personal brand, building your personal brand, creating your personal brand, how to build a personal brand, how to build a personal brand website, the complete guide to building your personal brand, how to build a personal brand on social media
Source: Casey Botticello

Everybody has a personal brand, including you.

It’s what people think when they hear your name, what pops up on Google when someone searches for you, and your presence across social media.

It’s critical to craft your personal brand strategically and build one that helps advance your career and your life. When done effectively, a strong personal brand leads to new opportunities and connections that can change your life.

That said, building a personal brand isn’t easy. …


Tips for creating a more effective case study

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how to write an amazing case study, amazing case study, case study, how to make a case study, create case studies, sample case studies
Source: Casey Botticello

Are you looking to write content that converts leads to customers and helps establish your brand as an authority in its industry? A case study is miles above a blog series and allows businesses to stand apart from their competition. This key content for your brand provides an in-depth that enables you to show potential customers how you can help them reach their goals.

What is a Case Study?


Exploring the creator economy

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passion economy, what is the passion economy, passion economy platforms, digital publishing platforms, creator economy, passion economy definition, passion economy examples
Source: Casey Botticello

What is the Passion Economy?

For many people, whether by choice or necessity, participating in the gig economy presented real opportunities to make additional or fulltime earnings. But in recent times, a newer and, arguably, better monetization model has emerged. One that is not only suitable for the prevailing work from home conditions brought on by the pandemic, but helping people reach audiences all over the world while building sustainable businesses. We are, of course, talking about the passion economy.

What is the passion economy about?

An increasing number of digital platforms has made it possible for people to convert their knowledge and skills into thriving, money-making businesses. The passion economy…


Everything you need to know about Longform.org

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longform, what is longform, longform.org, long form, longform podcast, longform app, longform platform
Source: Casey Botticello

If you’re a writer or digital marketer looking for new places to publish your work, you may have heard about LongForm.org. Longform is not a new platform; it was founded in 2010, so had its 10th-anniversary last year. But is it worth trying to get your work published on Longform? Today, we’ll guide you through what Longform offers, as well as whether it’s worth trying to get your work published on the platform.

What is Longform?

Longform started publishing “long-form” nonfiction in 2010, meaning any work over 2,000 words. …


The ultimate guide to digital marketing

Source: Casey Botticello

Nearly everyone in the business world has heard about digital marketing, but how exactly does it work? Here is the ultimate guide to digital marketing.

The internet offers a lot of potential in reaching more customers. Yet Competition is fierce, as you have 1.8 billion websites online vying for attention.

To ensure that your business gains traction and presence, you have to work on every aspect of your digital marketing. For this, you need to pay attention to certain details such as content and optimization.

Today, we will look at content and optimization, and explore how you can help grow…


Clubhouse review: the invite & audio-only app taking social media by storm

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what is clubhouse, clubhouse, clubhouse, clubhouse review, clubhouse app, clubhouse screenshot, clubhouse platform review
Source: Casey Botticello

Launched in early 2020, Clubhouse differentiates itself from other social media platforms in being audio-only. This new take on social media platforming and networking was developed by software developers Paul Davison and Rohan Seth under Alpha Exploration Co.

The company describes itself as a “new type of social project based on voice. On this platform, “people everywhere talk, tell stories, develop ideas, deepen friendships and meet interesting new people.” It can’t be denied that this has “silicon valley success story” written all over it.

The Clubhouse app has topped 8 million global downloads, despite still being in a prelaunch, invite-only…


What is PeerBoard and how can the popular platform help you build and manage your online community?

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what is peerboard, peerboard review, peerboard, peer board review, what is peer board, peerboard wordpress plugin, peerboard
Source: Casey Botticello

Over the past year, I’ve worked hard to transform a series of valuable, yet disconnected posts, guides, comments, discussions, and newsletter issues into a true online community.

While I had figured out my CMS (WordPress), my main content marketing platform (Medium), and my newsletter delivery tool (Substack), I had not successfully incorporated a private forum or chat.

Sure, I run a large group of Medium writers, built on Facebook. But not everyone uses Facebook, and it is very hard to follow the various conversations as a group gets larger.

I tried creating a more private chat group for my premium…


What is the skyscraper blogging technique and how can I use it to get more traffic?

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skyscraper technique, skyscraper blog post, skyscraper link building, What is skyscraper link building, Skyscraper Link Build
Source: Casey Botticello (Author)

When it comes to content marketing, there are a lot of important things to keep in mind. But if you’re aren’t getting your SEO right then it doesn’t really matter — because no-one will ever see your stuff. It’s a crucial part of the equation and requires a lot of your focus. In this article, we’ll show you how to use the Skyscraper technique (popularised by Brian Dean) to generate high-quality backlinks and drastically improve your content marketing as a result.

What is the Skyscraper Technique?

Google’s algorithm places a lot of value on high-quality backlinks because they show that your work is valuable to…


How much money can writers make with the Creator Program?

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news break, news break review, news break creator program, making money on news break, news break writer earnings, newsbreak
Source: Digital Marketing Lab

For writers looking for new ways to make money in 2021, News Break could very well be the next big thing. The digital publishing platform has picked up steam in recent times and seems set to become a major player in the news aggregation industry going forward. What exactly is News Break all about, and what opportunities does it present for writers? In this article, you will get answers to those questions, and then some.

What is News Break?

News Break describes itself as “the number 1 local news aggregator in the United States…delivering up-to-the-minute local news that matters to locals in neighborhoods throughout…

Casey Botticello

Join 10,000+ indie creators learning to navigate the passion economy, escape the 9-5 grind, and monetize their online writing ➜ bloggingguide.substack.com

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